Combining Strategy and Visual Media to Motivate you to Transform your Life
The Team
Willina Rodriguez
Model
Brihem Johnson
Photographer, Visions Media
Kerry K.
Model
Derek Vinson
Model
The Gym Experience Through Photography
Health & Humor
The pandemic presented a lot of opportunity for gyms to capitalize on a population forced to stay home with nothing but family and technology. With everyone glued to their phone, scrolling through social media, the idea was posed to connect people to the gym emotionally. Laughter is the best medicine - and in this case - is was the perfect remedy needed to connect the public back to the gym
Have you ever walked up to a piece of equipment in the gym and not know how to use it? It’s okay, you wouldn’t be the only one! With insights from the employees we devised a strategy centered around creating multiple tutorial videos displaying exactly how to use each machine that could be found in the gym - showing exactly which muscle groups would be impacted during use. Informing the everyday person would empower them to step in and try the equipment - which would lead to more sales.